![]() ![]() The supply problem was further exacerbated by Microsoft's decision to launch Xbox 360 nearly simultaneously in its three biggest markets, a feat no other video game maker had ever attempted. ![]() "We can only make so many." Greenberg noted that chip yield problems prevented Microsoft from shipping as many Xbox 360 consoles as it had wanted as well. "Our only real challenge is getting Xbox 360 out to the millions of people around the world who want it," Aaron Greenberg, the Group Product Marketing Manager for Xbox Live Global Marketing told me during a recent briefing. With regard to the many fans that were unable to find Xbox 360's during the 2005 holiday season, Microsoft was upfront about the fact that their manufacturing partners were never going to meet demand. Do they have a point? When demand outstrips supply They cite the large number of potential customers who were unable to obtain Xbox 360 consoles and reports about reliability issues with the Xbox 360 as proof. According to a small minority of naysayers-whom one might charitably describe as PlayStation 3 fan boys-Microsoft completely bungled the Xbox 360 launch. How will Microsoft follow up on this blockbuster debut and keep new and future Xbox 360 users happy throughout 2006? Launch recapīefore answering that question, let's take a step back and examine how the Xbox 360 launch went. ![]() And all around the globe, millions of eager Xbox fans queued up outside of retail stores to be the first on the block to obtain one of the most eagerly awaited game machines in video game history. In the first phase, we saw the massively successful launch of the console along with 18 launch titles and numerous hardware peripherals. Now that Microsoft's Xbox 360 has launched in its three biggest markets-the United States, Europe, and Japan-it's time to turn our attention to the second phase of this exciting game console's life. ![]()
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